Sweet Stripes — Conceptual Design for TJX Flatware

Sweet Stripes ceramic flatware packaging was developed for TJX with an emphasis on playful sophistication and strong retail presence. The design leverages bold stripe patterns and bright, contrasting color palettes that directly mirror the product handles, creating a cohesive visual story. Clean typography and subtle side-panel striping add a touch of refinement. This concept demonstrates a thoughtful approach to color, form, and material, resulting in packaging that is both functional for display and engaging for the consumer.

Design Goals

Create a packaging solution that reflects the playful aesthetic of the product while maintaining sophistication suitable for TJX stores.
Incorporate strong shelf presence through bold color palettes and clean, modern typography.
Develop a cohesive visual identity by aligning packaging graphics with the striped ceramic handles.
Balance functionality with giftable appeal, supporting both everyday use and seasonal retail moments.

Software & Tools